For mail order industry
~ for the better future of printing, logistics, newspapers, wrapping, and other industries ~
Pressio collator is useful for online shopping business, courier, logistics industries as well.
If some flyers of catalogs were packed together with an item in a cargo, many consumers would check the flyers or catalogs too. It's really effective for cross selling on a marketing viewpoint.
Shop owners can make the best use of Pressio collator for the cross sell, and courier, delivery, logistics companies can suggest this service to shop owners as a new business.
~ Conventional situation ~
Nowadays, a lot of consumers often use online-shopping service, but there are a lot of shops and many of shops lineup many kinds of items.
Hence, even if it's related to the item which the consumer purchases, the consumers mostly tend to miss other items.....
It's often difficult for the online shopping company to achieve cross-sell....
Item -1
Item -2
Item -3
Item -4
Even if the Items-2, 3, 4 are related to Item-1, customer who ordered Item-1 would not notice it because there are no flyers nor catalogs packed in the mail order box.
< Mail Order Company >
< Delivery and Logistics Companies >
< Consumers >
Placed an order for the Item-1.
If the consumer noticed Item2, 3, or 4, he/she may have purchased these items as well. (This is cross-selling.)
Placed an order of
item-1
In the mail order business, they are losing many opportunities.
~ In the case of using Pressio products ~
The courier company or the logistics company collate all ad ( flyers or pamphlets ) by Pressio collator and pack them together with a main item which the consumer has placed order of.
The courier company or the logistics company are able to suggest this service to a lot of online shops as a new promotion service cultivating cross-sell to their customers.
Item -1
Item -2
Item -3
Item -4
Even though Items-2,3, and 4 are not ordered, the mail order company can pack their leaflets and catalogs together with the purchased item, Item-1. In this way the mail order company can promote cross-selling.
< Mail Order Company >
< Consumers >
Consumers can have and see many different ads related to the purchased product, which will prevent from missing out of opportunities.
(He/she would not be annoyed by the ads, such as Item-2, 3, and 4 and other shop’s ads, because they are related to products ordered.
catalog
pamphlet
catalog
pamphlet
catalog
pamphlet
< Other mail order company >
< Delivery and Logistics Companies >
If the another mail order company finds a mail order company that is related to their product, they may want to include an ad for their product with it even if it may cost them some advertising fees.
Placed an order of
item-1
By using Pressio collating machine, delivery and logistics companies could easily combine several different types of leaflets into one set.
Then they could propose this service to mail order companies as a new cross-selling promotion.
~ What are the benefits ? ~
< Online shops >
- Able to cultivate cross-selling.
- Able to cultivate repeaters.
- Able to find other online shops' ad ( flyers or pamphlets ) for a fee, as an additional income.
- Able to design the flyers or pamphlets flexibly aimed for own marketing strategy.
< Courier company, logistics company >
- Able to offer this service to online shops as a new promotion method.
- Able to differentiate from other courier services ( competitors ).
- Able to make the best use of collator for other purposes such as for exhibition, concert halls too.
< Consumers >
- Able to get all information related to items which she/he is interested in.
- Able to prevent opportunity losses from occurring.
