For flyer distributions
~ for the better future of printing, logistics, newspapers, wrapping, and other industries ~
Pressio collator is useful for Ad(flyer) distribution as well.
As you might know, basically the sponsors often prepare various type of ad(flyers), such as small book, thin paper, or folded.shape etc.
However, conventional collators unfortunately can not adapt to like that samples, therefore there are a lot of workers who collate them by manually.
If these companies used Pressio collator, they would be able to improve the operations on the lead-time and costs.
~ Conventional situation ~
As for ad(flyer) distribution, a lot of companies, shops, or restaurants usually distribute their own ad(flyer, leaflets etc) by their own staff members manually and individually, therefore many people such as commuters often feel annoyed.
Also, in the case when local distribution companies delivery the ad, instead, to local houses, it's also carried out individually, thus their postal boxes tend to be messy.... ( the residents often complain about the situation. )
< Situation No.1 > When each store wants to hand out its own ads to pedestrians.
shop-A
flyer
shop-B
flyer
feeling annoyed
not interested
shop-C
flyer
interested but....
Even if someone has an interest in one of the ads, it is sometimes difficult to grab one having that many pedestrians are around and crowded.
Or the worst case is that he or she does not notice the ads due to the crowdedness.
The shop owners can’t approach effectively because they do not know what pedestrians are interested in.
< Situation No.2 > When individual delivery companies deliver ads to each local residents.
shop-A
Delivery -1
flyer
shop-B
Delivery -2
flyer
shop-C
Delivery -3
flyer
Since each shops needs to send ads to delivery companies separately, the delivery fee becomes expensive.
Even if the delivery destination is the same, each delivery companies put the ads separately making it difficult to cut the delivery costs.
This means it would be much cheaper if one delivery company could deliver all the ads to one destination.
Also, the residents get annoyed by the messy mailbox filled with ads delivered by different companies.
If this continues, people will have bad impression to the advertisements and even to sponsors.
In the Situation No.2 case, the shops, delivery companies, and residents all are not satisfied with the situation and the impression they get from the ads worsens.
~ In the case of using Pressio products ~
If the delivery company firstly collates the all flyers or leaflets and wraps it (make one set of flyers), the conventional issues will be solved, and all the shops, the local people like commuters, and the residents too.
In addition, delivery company should consider to delivery the set to local public spaces, hospitals, and offices too.
< Sponsors >
shop-A
shop-B
shop-C
All the shops could send the ads to the same one delivery company, which makes it possible to advertise the special sales timely and run a local marketing efficiently.
< Delivery company >
Events or stations
Mailbox does not get messy.
Office
House
Hospital
Employees can check and chat about the flyer and may get interested in it.
During wait time, patients can look at the flyers and can bring them back home.
Person who is interested in certain ads can take all the ads home.
If the companies related to printing, delivery logistics, and flyer distribution could install Pressio machine, they will have chance to develop a new business.
Especially for printing companies it is suitable because they can make their flyers and leaflets on their own.
Also for delivery logistic companies, it is suitable because they can deliver to residential address and also to public places.
~ outer jacket ~
With Pressio collating machine, the delivery company can offer this outer jacket as a special advertisement promotion to a sponsor.
This will be used as a front cover and it will stand out as an advertisement.
~ wrapping freebies ~
If free samples are included with the ads, more people would be interested and take the ads home.
~ What are the benefits ? ~
< Ad sponsors >
- Able to conduct " Area marketing and timely sales promotion".
- Able to approach new potential customers effectively and to remind their repeaters repeatedly.
- Able to save the expense because they can reduce the amount of ad (flyers or leaflets) .
- Able to carry out " test marketing " with some freebies.
- Able to approach public spaces like hospital or offices too.
- Able to differentiate from other shops by " outer jacket ".
< Distribution, logistics, printing companies >
- The distribution service will become more fascinating.
- Able to satisfy the both of sponsors and customers.
- Able to differentiate the service with other distribution services.
- Able to offer this service to a lot of sponsors at the same time, at regularly, and many times.
- Able to categorize the flyers and to distribute the set based on area marketing.
< Consumers >
- Able to get all the flyers at the same time and able to bring it back home.
- Able to get the freebies.
- Able to get " Area information ( be categorized ) " timely.
- Able to check the information(flyers or leaflets) during waiting at a public space.
